Triton Digital
Ad sales and monetisation · Data and analysis · Hosting platforms · Rankers
Owned by: iHeartMedia
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Triton Digital is IAB Certified
Triton Digital was certified for v2.1 of the IAB Podcast Measurement Guidelines on Jan 14, 2022.
It is certified for Download, Listener and Ad Delivery. Learn more
Latest news
- May 17: NPR has two shows at the top of the US Triton Digital Podcast Ranker for April, which has been released.
- May 15: The Triton Digital Podcast Ranker is out for Australia. ABC News Top Stories is new at #3 (like NPR News Now, it’s the bulletin that also appears if you ask a smart speaker for the latest news). Everyone is a winner: ARN/iHeart is #1 publisher by listeners; LiSTNR/SCA is #1 sales representative, though ARN is close on its heels, and the ABC is #1 for total downloads.
- Apr 16: Long Zheng is to leave Omny Studio and Triton Digital. Based in Melbourne, he was a co-founder of Omny Studio, which was purchased by Triton Digital in 2019.
- Mar 27:
Exclusive: The Podcast Show in London has all gone a bit Pete Tong - the renowned DJ has been announced as the host of the Spreaker and Triton Digital official party. A number of speakers for The Podcast Show have also been announced: including Will Pearson and Carrie Lieberman from iHeartPodcasts, Alison Lomax, YouTube’s UK Managing Director, and Richard Knight, the Director of Audio for BBC Studios. The event’s in May - use
PODNEWS10
to save on selected passes. - Mar 15: Triton Digital has announced a partnership with ID5, an identity provider, to add audience data to Triton’s Audio Marketplace. ID5 uses “consented signals provided by media owners to securely identify users without compromising privacy and data protection”; Triton client ARN is quoted as saying it has converted 60% of their unaddressable audience to addressable.
Data credits: IAB, Podnews newsletter