IAB
Address: 116 E 27th St 6th floor, New York, NY 10016, USA
Interactive Advertising Bureau
Website: www.iab.com
Latest news
- May 16: Spotify’s Megaphone podcast host, which is no longer IAB certified, has sent an email to publishers with the news that they will no longer be able to set minimum prices, or “price floors”, for ads sold by the Spotify Audience Network (SPAN). “The current ad ecosystem on Megaphone operates as a waterfall, with each ad request hitting direct-sold, then SPAN, then VAST/programmatic,” explains podcast ad-tech newsletter The Download: its publisher Bryan Barletta says the move may let SPAN take more inventory, and prevents a publisher from maximising their revenue.
- May 13: Inside Radio covers iHeart’s presentation at last week’s IAB Podcast Upfront, which focused on the diversity of content in the network. (Inside Radio is owned by iHeart).
- May 9: Breaking: A slow-down at mid-tier companies has resulted in US podcast ad revenue growing 5% in 2023, according to the eighth annual US Podcast Advertising Revenue Study from the IAB and PwC, published minutes ago. The figure hit $1.9bn, missing a widely-expected $2bn figure; growth was out-paced by digital overall (+7.3%).
- May 8:
Yesterday: You got your email from Podnews late yesterday. It wasn’t you, it was us. Sorry.
Tomorrow: we may delay 90 minutes so we can carry the IAB US Podcasting Advertising Report data._ - May 7: In Marketing Brew, Alyssa Meyers suggests that in spite of podcasting not needing “upfronts” they’re becoming more popular anyway - describing both PodMov Upfronts in Los Angeles, and the IAB Podcast Upfront later this week in New York.
Data credits: Google Maps, Podnews newsletter