Edison Research
Podnews supporterAddress: 50 Division St suite 305, Somerville, NJ 08876, USA
Edison Research produce a number of gold-standard research studies for the podcasting industry, including the Infinite Dial and Edison Podcast Metrics.
Website: www.edisonresearch.com
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Latest news
- May 17: Edison Research released a new study, The Podcast Consumer 2024. The study contains benchmark data on US podcasting, ideal for advertisers to know about the podcast landscape - podcast listeners are more affluent and educated than the general population, the study says.
- May 15: Edison Research has published its Top 50 Podcasts in the US for Q1 2024. There’s a new entry at #4: New Heights with Jason and Travis Kelce. Our list includes hosts (Megaphone host 22 of the top 50) and links to each, with trailers where posted.
- May 7: Edison Research will unveil The Podcast Consumer, the company’s data on who listens to podcasts, in a free webinar on May 16.
- Apr 19: Sports fans in the US spend more than two hours longer with audio content every day, according to a preview of the Sports Audio Report from Edison Research, SiriusXM Media and GroupM.
- Apr 11: 30% of listeners to The Bible In A Year don’t listen to any other podcast, says Edison Research - which shares the top five shows for exclusive listeners today. Perhaps most surprisingly, also in the top five is iHeart’s Steve Harvey Morning Show: a network with much to gain from cross-promotion to other shows.
Data credits: Google Maps, Podnews newsletter