Bumper
Podnews supporterData and analysis · Marketing Consultants
Bumper is a data-driven podcast growth agency. We create audience development strategies that help enterprise podcasters become more successful.
Website: wearebumper.com
Latest news
- May 15: Spotify has added “consumption hours” data to its podcast dashboard, says podcast growth agency Bumper. It’ll show you how long your audience has spent with each episode on Spotify: a vital metric to help understand how well your show is doing.
- May 14: Bubble Trouble, the podcast that explains how businesses and financial markets really work, turns its eye to the business of podcasting this week. Joining Will Page and Richard Kramer are Jonas Woost from Bumper, and Podnews's Editor, James Cridland - looking at what they call the "post-bubble world of podcasting".
- May 9: Kattie Laur has joined Bumper as a Podcast Growth Specialist. She also writes Pod The North, a newsletter on Canadian podcasting.
- Feb 7: Podcast growth agency Bumper has publicly launched an internal research tool called Podcast X-Ray. It shows details like publishing trends and hosting data. Here’s the Podnews Weekly Review, where you can see the switch from publishing on Thursday to Friday, as one example. We’ll link from our own podcast pages.
- Jan 23: From one type of award to another - Podcast growth agency Bumper has analysed 28.5mn Apple Podcasts star ratings (in the US store) to learn how they work. Crime Junkie has the most US ratings, at 344,000; but only 28% of shows have any star ratings at all. (Star ratings have no effect on the recommendation algorithms.)
Data credits: Podnews newsletter