IAB
Address: 116 E 27th St 6th floor, New York, NY 10016, USA
Interactive Advertising Bureau
Website: www.iab.com
Latest news
- May 9: Breaking: A slow-down at mid-tier companies has resulted in US podcast ad revenue growing 5% in 2023, according to the eighth annual US Podcast Advertising Revenue Study from the IAB and PwC, published minutes ago. The figure hit $1.9bn, missing a widely-expected $2bn figure; growth was out-paced by digital overall (+7.3%).
- May 8:
Yesterday: You got your email from Podnews late yesterday. It wasn’t you, it was us. Sorry.
Tomorrow: we may delay 90 minutes so we can carry the IAB US Podcasting Advertising Report data._ - May 7: In Marketing Brew, Alyssa Meyers suggests that in spite of podcasting not needing “upfronts” they’re becoming more popular anyway - describing both PodMov Upfronts in Los Angeles, and the IAB Podcast Upfront later this week in New York.
- May 6: In Better Podcasting this week, the team look at the new IAB guidelines, and Spotify's withdrawal.
- May 3: The IAB has released v2.2 of the Podcast Measurement Guidelines. It’s the first new set of guidelines in over three years. To help understand what’s changed, we’ve prepared a summary of changes between v2.1 and v2.2, and between the public consultation vs final. One change is the removal of Spotify as a contributing company: Spotify left the IAB earlier this year.
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